We already have a childcare CRM.

How many leads came in last month? How many enrolled? What's your cost per enrollment? If you can't answer those in 10 seconds, your CRM isn't doing its job. GEM shows you all of it in real time — and follows up automatically, which most childcare CRMs don't. Comparing with LineLeader? See the side-by-side.

We can't afford another subscription.

You have 15 empty seats costing you $18,000 a month. GEM starts at $119. If it fills one seat in the first month, it's paid for itself for the rest of the year. The question isn't whether you can afford GEM — it's whether you can afford 15 empty seats.

We don't have time to learn a new system.

That's why we don't hand you an empty system and disappear. We help you configure everything. The emails, the forms, the AI, all of it. Guided onboarding walks your team through every piece live. Or go white glove and we set the whole thing up for you. Either way, nobody on your team is learning software from scratch. They check the dashboard and show up for tours.

My staff won't use it.

They don't have to. The AI answers calls they miss. The automations send emails they'd forget. The system does the follow-up. Your staff just shows up for tours and signs enrollment papers.

We don't get enough leads for a CRM.

That's the best time to start. When every lead matters, losing even one is expensive. If you get 10 leads a month and only follow up with 6, those 4 lost families are $57,600/year in tuition walking out the door.

I need to think about it.

While you think, how many calls will your center miss this week? GEM could be answering them by Friday — and you have the 90-day guarantee, so there's zero risk in starting now and deciding later.

What's the catch with the guarantee?

No catch, just the conditions that make GEM actually work: your lead form is live on your site, at least one follow-up sequence is on, and you attend onboarding and 3 GEM Labs. We compare your lead-to-tour rate for the 90 days before GEM with your first 90 days on it. If it didn't go up, you get every dollar back plus 90 more days free. Full terms are on the guarantee page.

Terms of Service — Genius Enrollment Machine

1. Acceptance of Terms

By accessing or using Child Care Genius ("Service"), you agree to be bound by these Terms of Service. If you disagree with any part of these terms, you may not access the Service.

2. Description of Service

Child Care Genius is a customer relationship management (CRM) platform designed specifically for childcare centers. Our Service includes lead management, communication tools (email, SMS, voice), tour scheduling, AI-powered receptionist capabilities, enrollment management, parent communication portals, and related features to help childcare businesses manage their enrollment pipeline and operations.

3. Account Registration

To use our Service, you must:

Be at least 18 years old
Register for an account with accurate and complete information
Maintain the security of your account credentials
Promptly notify us of any unauthorized use of your account
Accept responsibility for all activities under your account

4. Acceptable Use

You agree not to use the Service to:

Violate any applicable laws or regulations
Send spam, unsolicited messages, or harassing communications
Infringe on intellectual property rights of others
Upload malicious code or attempt to compromise system security
Impersonate others or misrepresent your affiliation
Use the Service for any illegal or unauthorized purpose

5. Text Messaging Program

Program: GEM (Genius Enrollment Machine) by Child Care Genius sends text messages on behalf of childcare centers about inquiries, tour scheduling and reminders, enrollment, and account notices.
How you opt in: by giving your mobile number on a center's form and checking the consent box, or by texting the center first.
Frequency: Message frequency varies.
Cost: Msg & data rates may apply.
Opt out: Reply STOP at any time. You'll get one confirmation and no further texts.
Help: Reply HELP or email support@childcaregenius.com.
Carriers are not liable for delayed or undelivered messages.
Privacy: See our Privacy Policy at https://crm.childcaregenius.com/privacy.

6. Your responsibilities when texting families

Our Service enables you to send SMS messages to parents and prospective families. By using this feature, you acknowledge and agree to:

Obtain prior express written consent from each recipient before sending any SMS marketing messages, as required by the Telephone Consumer Protection Act (TCPA)
Maintain records of consent for each recipient
Honor all opt-out requests immediately and maintain a suppression list
Include opt-out instructions in all marketing messages (e.g., "Reply STOP to unsubscribe")
Comply with all applicable federal, state, and local telecommunications regulations
Not use auto-dialing features to contact numbers on the National Do Not Call Registry without prior consent

You are solely responsible for ensuring your SMS communications comply with TCPA and all applicable regulations. Child Care Genius provides the technology platform but does not verify compliance of individual messages.

7. Voice Recording and AI Receptionist

Our Service includes an AI-powered voice receptionist feature ("Genius Line") that may record telephone calls. By using this feature:

You agree to comply with all applicable federal and state wiretapping and call recording laws
You acknowledge that some states require all-party consent for call recording — you are responsible for ensuring callers are notified that calls may be recorded
The AI receptionist will inform callers that the call may be recorded at the start of each conversation
Recorded calls and transcripts are stored securely and accessible only to authorized users within your organization
You will not use recorded calls for purposes other than childcare business operations
Voicemail recordings captured as fallback are treated with the same security as call recordings

8. Children's Data (COPPA Compliance)

Our Service is designed for use by childcare business operators, not by children. However, the platform stores information about children as part of enrollment management. Regarding children's data:

We do not knowingly collect personal information directly from children under 13
All children's information is provided by their parents, guardians, or authorized childcare staff
You are responsible for obtaining parental consent before entering children's data into the platform, as required by the Children's Online Privacy Protection Act (COPPA)
Children's data is protected by the same security measures as all other data and is only accessible to authorized users within your organization
Upon request, parents may access, correct, or request deletion of their child's data through their childcare center

9. Payment Processing

Our Service may integrate with third-party payment processors for enrollment fees, waitlist deposits, and tuition payments. Regarding payments:

Payment processing is handled by PCI-compliant third-party providers (e.g., Stripe)
We do not store complete credit card numbers or sensitive payment credentials on our servers
You are responsible for setting accurate pricing and refund policies for your services
Transaction fees from payment processors are separate from our Service subscription fees
Refund disputes should be handled directly with the applicable payment processor

10. Data and Privacy

Your use of the Service is also governed by our Privacy Policy. You are responsible for ensuring that your use of the Service to collect, store, and process personal data complies with applicable privacy laws, including obtaining necessary consents from parents and guardians whose information you enter into the platform.

11. Usage Limits

Each subscription plan includes monthly usage limits for certain features:

SMS messages sent per month
Emails sent per month
AI voice receptionist minutes per month
AI-powered features (lead scoring, content generation) per month

Exceeding your plan limits may result in temporary suspension of the affected feature until the next billing cycle or until you upgrade your plan.

12. Intellectual Property

The Service and its original content, features, and functionality are owned by Child Care Genius and are protected by international copyright, trademark, and other intellectual property laws. You retain ownership of the data you input into the Service.

13. Subscription and Billing

Some features of the Service require a paid subscription. By subscribing, you agree to:

Pay all fees associated with your subscription plan
Provide accurate billing information
Authorize automatic renewal unless cancelled before the renewal date

14. 90-Day More Tours Guarantee

The 90-Day More Tours Guarantee promises that if you do not convert a higher percentage of leads to tours during your first 90 days on Genius Enrollment Machine ("GEM") than you did in the 90 days before GEM, we will refund every dollar you paid during that period and give you another 90 days on the platform at no charge. To qualify, you must meet all of the following conditions:

Lock in your baseline at signup by providing the number of leads and tours from your 90 days prior to GEM, and provide documented proof of that lead-to-tour conversion rate (export from your prior CRM, dated screenshots, or equivalent records) when you submit a claim
Show proof that you have cancelled any previous CRM, lead-management, or enrollment platform and are running solely on GEM for the entire 90-day guarantee period. You have to be all in. Running GEM alongside another system disqualifies the guarantee, because we cannot prove GEM caused the result if leads or follow-ups are being handled outside of it. Acceptable proof includes a cancellation confirmation email, a final invoice, or a screenshot of the cancelled subscription from your prior provider, dated on or before your GEM go-live date
Have your GEM lead form live on your website so that all new inquiries flow through the system
Activate at least one automated follow-up sequence in GEM
Attend your onboarding setup call
Attend at least 3 GEM Labs during the 90-day window so our team can help you improve if results are off-track
Claim within your eligible window — the 90 days begins once GEM is set up and live on your website, and the guarantee is available for the first 6 months of usage

Brand new centers with no 90-day enrollment history qualify under a tour-count floor agreed at onboarding; all other conditions above, including the requirement to run solely on GEM, still apply. Refunds cover subscription fees paid during the guarantee period. One claim per organization. Child Care Genius reserves the right to deny claims where conditions are not met or where the documentation provided is incomplete or inconsistent.

15. Cancellation and Termination

You may cancel your subscription at any time through your account settings. We may terminate or suspend your account immediately, without prior notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties. Upon termination, your data will be retained for 30 days before permanent deletion, unless required by law to retain it longer.

16. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CHILD CARE GENIUS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR BUSINESS OPPORTUNITIES.

18. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of significant changes by posting the new Terms on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the modified Terms.

19. Contact Us

If you have questions about these Terms of Service, please contact us at:

Email: support@childcaregenius.com
Address: Child Care Genius, Inc.