Zero risk

The 90-Day More Tours Guarantee

Use GEM for 90 days. If you don't convert a higher percentage of leads to tours than you did in the 90 days before GEM, we'll refund every dollar you paid. And you keep the platform for another 90 days, free.

We can make this guarantee because the math is simple. A system that answers parents in 30 seconds will always beat one that answers in 30 hours. Faster follow-up means more tours. That's not a sales pitch. It's arithmetic.

How it works

  1. 1

    We set your baseline.

    When you start, you tell us your numbers from the last 90 days — how many leads you got and how many booked a tour. That's your conversion rate, and that's the line to beat. You lock it in at signup.

  2. 2

    GEM goes to work.

    Your leads flow in, your follow-ups fire in seconds, and we track every tour booked. We measure your conversion rate over your first 90 days on GEM.

  3. 3

    You win, or you don't pay.

    Convert a higher percentage of leads to tours than your baseline, and you're booking more tours than before. Don't, and we refund every dollar you paid and give you another 90 days free.

What you need to qualify

This guarantee works because GEM is doing the work it's designed to do. To qualify, you'll need to:

  • Provide documentation of your lead-to-tour conversion rate from the 90 days before GEM
  • Have your GEM lead form live on your website (so leads flow through the system, not collected by hand)
  • Activate at least one automated follow-up sequence
  • Attend your onboarding setup call
  • Attend at least 3 GEM Labs so our team can help you improve if you're not seeing results
  • Claim within your window — your 90 days begins once GEM is set up and live on your website, and the guarantee is available for the first 6 months of usage

These aren't hoops. They're the difference between using GEM and just owning it. A system can't convert leads you don't route through it, with automations you never turned on, while skipping the calls where we'd help you fix it.

Brand new center?

No 90-day history to compare against? No problem. Instead of comparing to your past, we guarantee you'll book at least a set number of tours in your first 90 days on GEM, or full refund plus 90 days free. Same conditions apply. We'll set your tour goal together at onboarding.

The 90-Day More Tours Guarantee applies to active GEM subscribers who meet the conditions above. The comparison is your documented lead-to-tour conversion rate for the 90 days before GEM versus your tracked conversion rate during your first 90 days on GEM. Refund covers subscription fees paid during the guarantee period. One claim per organization.