For childcare center owners and multi-location operators
Empty seats don't
GEM is the childcare enrollment CRM that captures every lead, books the tour, nurtures the family, and gets the enrollment.One system, 24/7.
Includes Complete System Setup · Live group onboarding · 90-day More Tours Guarantee
Your empty seats are
That's not a marketing problem. That's a
Parents are finding you. They're calling, filling out forms, clicking your ads. But your team is changing diapers, managing ratios, and handling drop-offs. By the time someone follows up, the family already enrolled down the street.
GEM responds in 30 seconds. Not 30 hours.
What if your enrollment
Every phone call answered — even at 9 PM on a Saturday — by an AI that knows your hours, programs, and policies.
Every website inquiry gets a text in 30 seconds and a personalized email in 5 minutes. Automatically.
Parents book their own tours from your website. Reminders go out automatically. No-shows get rebooked.
After a tour, the follow-up sequence runs for 14 days until they enroll or say no. No manual emailing.
You open your dashboard and see exactly how many leads came in, from where, and how much revenue they represent.
Your Google Ads spend is tracked down to the dollar. You know which campaigns fill seats and which waste money.
This isn't a fantasy. This is
One system
Stop duct-taping a generic CRM, Google Forms, Mailchimp, spreadsheets, and your personal phone together. One login. Everything works.
Instant Follow-Up
12 pre-written email and SMS sequences fire automatically. New inquiry? Text in 30 seconds. Tour booked? Instant confirmation. Tour done? Follow-up for 14 days.
Visual Pipeline
Every lead — calls, forms, ads, walk-ins — on one board. Drag families through stages. AI scores each lead hot, warm, or cold, and tells you why.
Tour Scheduling
Parents pick a real time from your real calendar, embedded on your site. Automatic reminders at 24h and 2h. No-show recovery sequence gets them rebooked.
Revenue Attribution
Connect Google Ads. See which campaign spent $800 and generated $50,400 in annual tuition. Track click → lead → tour → enrollment → revenue.
Smart Enrollment Forms
Upload your existing PDF enrollment packets. AI maps every field. Parents fill them out digitally. You get your actual form back — completed. No redesigning.
Multi-Location
Every lead, tour, and message tagged and color-coded by location. Each location gets its own calendar, staff, and availability. Directors see theirs. You see everything.
Website Chat Widget
A customized AI brain on your website, trained on your handbook. Answers visitor questions, books tours, and captures leads at 9 PM on a Saturday. Included with GEM — no phone-AI required.
Parent Portal
Give families one place to stay connected. Send announcements, request and collect forms, share documents, and let parents store their child's records like immunizations — all in one secure portal. Plus basic messaging for quick updates.
This isn't software.
We don't hand you a login and wish you luck. Here's everything included:
GEM CRM Platform (Pro, 12 months)
Lead capture forms, visual enrollment pipeline, tour scheduling with calendar sync, capacity & waitlist tracking, parent portal, website chat widget, and reporting — all in one login.
12 Follow-Up Sequences (written for you)
Inquiry response, tour confirmation & reminders, post-tour follow-up, no-show recovery, enrollment, welcome, waitlist, re-engagement, and more — fire in seconds.
Enrollment Marketing Playbook
The exact scripts, ad templates, and funnel plays we use to fill classrooms — yours to keep.
Weekly GEM Lab Q&A Calls (12 weeks)
Live group calls with our team for 12 weeks. Get every question answered while you ramp up.
90-Day More Tours Guarantee
Convert more leads to tours in 90 days, or get every dollar back plus 90 more days free. See the conditions.
Optional
One enrolled child is worth $12,000 or more a year. If your AI catches even one parent you would've missed, the receptionist paid for itself for the year. Most centers miss 20 to 30% of their calls. We catch the ones you can't.
AI Phone Receptionist — The Receptionist
Your AI answers every parent who calls. Books tours, answers questions, captures the lead. Around 65 calls a month (200 minutes included).
AI Phone Receptionist — The Front Desk
Everything in The Receptionist, built for volume. Around 165 calls a month (500 minutes included). For multi-location operators and peak enrollment season.
White Glove Setup & Onboarding
Prefer we handle everything? We'll set up your entire account for you — locations, programs, forms, automations, all of it.
Join GEM in
Fill out the form below to claim your spot. Your access code lands in your inbox within minutes. Use it to set up your account, then join our next group onboarding call.
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The 90-Day Guarantee
Use GEM for 90 days. If you don't turn more of your leads into booked tours than you did in the 90 days before GEM, we'll refund every penny. And you keep the system for another 90 days, free.
We can make this guarantee because the math is simple. A system that answers parents in 30 seconds will always beat one that answers in 30 hours. Faster follow-up means more tours. That's not a sales pitch. It's arithmetic.
How it works
- We compare your lead-to-tour rate for the 90 days before GEM (you lock it in at signup) against your first 90 days on GEM, tracked automatically.
- A lead is anyone who asked about enrollment: phone calls, form fills, walk-ins, emails.
To qualify
- Show your lead and tour numbers from the 90 days before GEM (an export, screenshots or your records)
- Have your GEM lead form live on your website
- Turn on at least one automated follow-up sequence
- Attend your onboarding setup call and at least 3 GEM Labs
- Your 90 days start once GEM is live on your website. Claim within your first 6 months.
Refund covers subscription fees paid during the guarantee period. One claim per center.Brand new center with no history? We set a tour goal together at onboarding instead.
Read the full guarantee →They switched.
I used to lose track of who called and who we followed up with. Now every lead is in one place and the AI follows up for me. More tours this month than the last three combined.
Our old CRM decommissioned our web forms without telling us. We went a month with zero leads. GEM forms were live on our website in 30 minutes. It's now our only system.
I was paying for four tools and doing everything else in spreadsheets. GEM replaced all of it. One login. I actually know what's going on now.
Still
Every day without GEM is families you
The parents are already searching. They're already calling. The only question is whether your center answers first — or the one down the street does.
Includes live group onboarding · Complete System Setup · 90-day More Tours Guarantee